Founded by Vanja Horvat, ZEO is inspired by the belief that small daily rituals have the power to create lasting change. By transforming simple habits into meaningful wellness practices, ZEO supports health, balance, and long-term vitality.
It all started with the natural mineral zeolite and an effective solution for cleaning fruits and vegetables, and today we are talking about thoughtful care, health and balance. Born from the famous Zeotex, ZEO brings a clearer message, aligned with the values that have always been the foundation of this story.
Vanja Horvat is a dentist, mother of two, and a fierce advocate for a toxin-free world. Her journey began with her love for animals, especially her horses, where she first saw how well zeolite worked in their everyday care. Combined with her medical expertise, this opened her eyes to how toxins silently threaten our health.
As a mother, protecting her family became her mission. What started as a search for safer solutions grew into the ZEO brand. Dedicated to natural, science-backed products that help people detox, protect, and thrive. ZEO has expanded into a complete wellness brand, blending the power of zeolite with advanced technology to maximise its detoxifying potential.
Zeolite is a natural volcanic mineral prized for its binding power. Its unique, cage-like molecular structure traps heavy metals and other impurities on contact and locks them away, so they can simply be rinsed off — the same mechanism behind every ZEO formula.
Zeotex powder is used to remove pesticides and toxins from vegetables and fruits. After soaking produce in water with Zeotex, independent testing has shown that about 90% of toxins and pesticide residues are removed from the surface, helping prevent their ingestion through food.
ZEO Derm has been declared one of the best creams for problematic skin, and the ZEO Azuki hair mask, which purifies the scalp and leaves hair feeling stronger from the root, delivers excellent results across the editorial team's trials.
"We're passionate about empowering family health and wellness. Our award-winning zeolite products are recognised for their exceptional purity and effectiveness, reflecting our belief in harnessing the power of nature to support holistic family wellbeing." — Vanja Horvat, CEO.
With ZEO, Vanja isn't just creating products. She's leading a movement toward a cleaner, healthier future for everyone.